Users Are Not an Afterthought

Ever wondered why Apple has such a loyal following, and why its iPod outsells more powerful and cheaper competition? The secret is simple: exceptional user experience. But you can use it, too, against your engineering dominated competition.

  • Computers are now so cheap that software must be written for users

  • Design is not mainly about graphics.

    Although a pleasurable environment helps, for computers the orchestration of the interactions is key.

  • Most users are not good programmers, they use a different way of organizing information:

    • Spatial organization

    • Visible connections

    • Learnable idioms

    • Workable abstractions to create a valuable service

  • Care must be taken to insulate the design from schedule pressures: If corners must be cut, then programmers are not the best to make the decision